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wp.org search vs our merit ranking: “display images with modal”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “display images with modal”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Modal Popup Box — Popup Maker & Popup Builder shows at wp.org #14 but places #22 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 3.5★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #1 2 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #4 wp.org ranks it 2 places below merit 3 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (997) wp.org #6 wp.org ranks it 3 places below merit 4 Ocean Modal Window 10K+ · 4.8★ (11) wp.org #2 wp.org ranks it 2 places above merit 5 Instant Images – One-click Image Uploads from Unsplash, Openverse, Pixabay, Pexels, and Giphy 100K+ · 4.8★ (59) wp.org #5 6 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1,657) wp.org #7 wp.org ranks it 1 place below merit 7 Modal Window – create popup modal window 10K+ · 3.8★ (36) wp.org #3 wp.org ranks it 4 places above merit 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #10 wp.org ranks it 2 places below merit 9 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #11 wp.org ranks it 2 places below merit 10 TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181) wp.org #9 wp.org ranks it 1 place above merit 11 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #12 wp.org ranks it 1 place below merit 12 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #13 wp.org ranks it 1 place below merit 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #16 wp.org ranks it 3 places below merit 14 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #8 wp.org ranks it 6 places above merit 15 Image Watermark 40K+ · 4.2★ (299) wp.org #15 16 Media Cleaner: Delete Unused Images & Clean Your Media Library 90K+ · 4.6★ (779) wp.org #23 wp.org ranks it 7 places below merit 17 Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ · 4.8★ (279) wp.org #21 wp.org ranks it 4 places below merit 18 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #19 wp.org ranks it 1 place below merit 19 Smart Variations Images & Swatches for WooCommerce 1K+ · 4.7★ (142) wp.org #17 wp.org ranks it 2 places above merit 20 Media Library Assistant 70K+ · 4.8★ (202) wp.org #24 wp.org ranks it 4 places below merit 21 Modal Dialog 500+ · 4.4★ (16) wp.org #18 wp.org ranks it 3 places above merit 22 Modal Popup Box — Popup Maker & Popup Builder 3K+ · 3.5★ (10) wp.org #14 wp.org ranks it 8 places above merit 23 Modal COD Form for woocommerce 100+ · 5.0★ (2) wp.org #22 wp.org ranks it 1 place above merit 24 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.