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wp.org search vs our merit ranking: “duplicate images”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “duplicate images”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart Auto Upload Images – Import External Images shows at wp.org #14 but places #21 on merit, a gap of 7 places. Its 5K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Duplicate Post 300K+ · 4.9★ (1624) wp.org #2 ↓1 1 too low 2 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #4 ↓2 2 too low 3 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #5 2 too low 4 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #1 ↑3 3 too high 5 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #7 ↓1 2 too low 6 EWWW Image Optimizer 1M+ · 4.8★ (1844) wp.org #8 ↓1 2 too low 7 Duplicate PP 10K+ · 4.4★ (20) wp.org #3 4 too high 8 Auto Upload Images 20K+ · 4.3★ (106) wp.org #6 ↓3 2 too high 9 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #10 ↓1 1 too low 10 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #11 ↑2 1 too low 11 TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181) wp.org #9 ↓1 2 too high 12 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 ↓1 1 too low 13 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #15 2 too low 14 WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1571) wp.org #18 4 too low 15 Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #12 ↑2 3 too high 16 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #17 1 too low 17 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #21 ↓2 4 too low 18 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #23 5 too low 19 Smart Variations Images & Swatches for WooCommerce 1K+ · 4.7★ (142) wp.org #24 5 too low 20 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #19 ↑1 1 too high 21 Smart Auto Upload Images – Import External Images 5K+ · 4.3★ (6) wp.org #14 ↓4 7 too high 22 Duplicate Page or Post 9K+ · 4.0★ (8) wp.org #16 6 too high 23 All Sources Images – Free Images from Pixabay, Unsplash, Openverse, Pexels & Giphy 500+ · 5.0★ (5) wp.org #20 ↑1 3 too high 24 Clone / Duplicate Orders for WooCommerce 1K+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.