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wp.org search vs our merit ranking: “easy digital downloads (edd)”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “easy digital downloads (edd)”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Music Player for Easy Digital Downloads shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 200+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Members – Membership & User Role Editor Plugin places #9 on merit, 4.9★ from 1,281 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #2 3 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (186) wp.org #3 4 Advanced Google reCAPTCHA 200K+ · 4.8★ (430) wp.org #4 5 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,159) wp.org #10 wp.org ranks it 5 places below merit 6 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #7 wp.org ranks it 1 place below merit 7 Menu Cart for WooCommerce 70K+ · 4.6★ (99) wp.org #8 wp.org ranks it 1 place below merit 8 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #15 wp.org ranks it 7 places below merit 9 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #20 wp.org ranks it 11 places below merit 10 Recapture for Easy Digital Downloads 500+ · 5.0★ (11) wp.org #6 wp.org ranks it 4 places above merit 11 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #19 wp.org ranks it 8 places below merit 12 WP Menu Cart 8K+ · 4.8★ (23) wp.org #11 wp.org ranks it 1 place above merit 13 Easy Digital Downloads Free Link 900+ · 5.0★ (5) wp.org #5 wp.org ranks it 8 places above merit 14 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #21 wp.org ranks it 7 places below merit 15 تقویم فارسی – Persian Calendar 3K+ · 5.0★ (8) wp.org #12 wp.org ranks it 3 places above merit 16 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #14 wp.org ranks it 2 places above merit 17 Bulk Edit Easy Digital Downloads – Fast Bulk Creator 80+ · 4.6★ (9) wp.org #17 18 Music Player for Easy Digital Downloads 200+ · 5.0★ (3) wp.org #9 wp.org ranks it 9 places above merit 19 Payment Gateway using Mollie for Easy Digital Downloads 100+ · 5.0★ (5) wp.org #16 wp.org ranks it 3 places above merit 20 Digital Product Showcase – Slider for Easy Digital Downloads 50+ · 5.0★ (2) wp.org #22 wp.org ranks it 2 places below merit 21 Paystack Easy Digital Downloads Payment Gateway 300+ · 5.0★ (1) wp.org #13 wp.org ranks it 8 places above merit 22 WPML Multilingual for Easy Digital Downloads 80+ · 5.0★ (1) wp.org #18 wp.org ranks it 4 places above merit 23 Flutterwave Easy Digital Downloads Payment Gateway 80+ · 5.0★ (1) wp.org #23 24 Easy Digital Downloads – htaccess Editor 70+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.