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wp.org search vs our merit ranking: “edd add on”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “edd add on”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ninja Forms Signature Contract Add-On shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 300+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Independent Analytics – WordPress Analytics Plugin places #10 on merit, 4.8★ from 167 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #1 2 Advanced Google reCAPTCHA 200K+ · 4.8★ (430) wp.org #2 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #3 ↑1 wp.org ranks it 1 place above merit 5 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #5 6 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #8 ↓2 wp.org ranks it 2 places below merit 7 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #15 ↓7 wp.org ranks it 8 places below merit 8 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #11 ↑6 wp.org ranks it 3 places below merit 9 Max Mega Menu 300K+ · 4.8★ (883) wp.org #17 ↑1 wp.org ranks it 8 places below merit 10 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #19 ↑5 wp.org ranks it 9 places below merit 11 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #7 ↑1 wp.org ranks it 4 places above merit 12 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #6 ↑1 wp.org ranks it 6 places above merit 13 WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ · 4.7★ (55) wp.org #22 ↓1 wp.org ranks it 9 places below merit 14 Ninjalytics: Sales Reports & Order Export for WooCommerce and EDD 6K+ · 4.4★ (57) wp.org #20 ↓1 wp.org ranks it 6 places below merit 15 Fraud Prevention For WooCommerce and EDD 4K+ · 3.7★ (23) wp.org #10 wp.org ranks it 5 places above merit 16 Recapture for Easy Digital Downloads 500+ · 5.0★ (11) wp.org #13 ↓1 wp.org ranks it 3 places above merit 17 Easy Digital Downloads Free Link 900+ · 5.0★ (5) wp.org #14 wp.org ranks it 3 places above merit 18 Ninja Forms Signature Contract Add-On 300+ · 5.0★ (3) wp.org #9 ↑2 wp.org ranks it 9 places above merit 19 Cart Lift – Abandoned Cart Recovery for WooCommerce and EDD 900+ · 4.8★ (9) wp.org #18 ↓2 wp.org ranks it 1 place above merit 20 Payment Gateway using Mollie for Easy Digital Downloads 100+ · 5.0★ (5) wp.org #21 ↓1 wp.org ranks it 1 place below merit 21 Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD 6K+ · 3.7★ (3) wp.org #12 ↑1 wp.org ranks it 9 places above merit 22 Easy Digital Downloads Digital Signature 60+ · 3.0★ (4) wp.org #23 ↓1 wp.org ranks it 1 place below merit 23 Paystack Easy Digital Downloads Payment Gateway 300+ · 5.0★ (1) wp.org #16 wp.org ranks it 7 places above merit 24 Flutterwave Easy Digital Downloads Payment Gateway 80+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.