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wp.org search vs our merit ranking: “edd google sheets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “edd google sheets”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GSheetConnector for Easy Digital Downloads shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons places #7 on merit, 4.7★ from 284 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488) wp.org #2 1 too low 2 Uncanny Automator – MCP Server & AI Automation for Claude & ChatGPT 40K+ · 4.9★ (157) wp.org #3 ↑2 1 too low 3 Fraud Prevention For WooCommerce and EDD 4K+ · 3.7★ (23) wp.org #1 2 too high 4 OttoKit: All-in-One Automation Platform 90K+ · 4.9★ (125) wp.org #4 ↓1 5 Import and export users and customers 70K+ · 4.7★ (259) wp.org #7 ↑1 2 too low 6 Bulk Edit and Create User Profiles – WP Sheet Editor 1K+ · 5.0★ (19) wp.org #5 ↓1 1 too high 7 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #12 ↑1 5 too low 8 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #13 ↓6 5 too low 9 FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #8 ↑1 1 too high 10 Bulk Edit Easy Digital Downloads – Fast Bulk Creator 80+ · 4.6★ (9) wp.org #6 4 too high 11 Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #14 3 too low 12 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #10 ↑1 2 too high 13 IgnitionDeck Crowdfunding Platform 100+ · 3.7★ (90) wp.org #20 ↓1 7 too low 14 Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) wp.org #11 ↑1 3 too high 15 EasyCommerce – Agentic AI Ecommerce & Online Store Builder 10+ · 4.7★ (12) wp.org #17 ↑1 2 too low 16 Milo Subscriptions – Subscriptions for WooCommerce and Recurring Payments 200+ · 5.0★ (10) wp.org #22 ↓1 6 too low 17 BBForms – Flexible Contact Forms, Survey, Quiz, Poll & Custom Forms Editor, now with AI 20+ · 5.0★ (6) wp.org #18 ↓1 1 too low 18 Easy Video Reviews – Testimonial Grid & Social Proof 100+ · 3.8★ (10) wp.org #16 2 too high 19 OptinCraft – Drag & Drop Optins & Popup Builder for WordPress 200+ · 5.0★ (3) wp.org #15 4 too high 20 Double Youpï Refined Admin Dashboard – Admin Theme with Dark Mode & Media Folders 100+ · 5.0★ (5) wp.org #24 ↓2 4 too low 21 GSheetConnector for Easy Digital Downloads 10+ · 5.0★ (1) wp.org #9 ↑1 12 too high 22 Shopnook – Shoppable Images for WooCommerce, EDD & SureCart — · 0.0★ (0) wp.org #19 3 too high 23 R RT Connect Webhooks | WordPress Webhooks for Zapier, Make & Pabbly — · 0.0★ (0) wp.org #21 ↓1 2 too high 24 Omea Analytics — · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.