Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “elementor multistep forms”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor multistep forms”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FormsCRM – Connect Forms to CRM directly shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #7 on merit, 5.0★ from 1028 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #1 2 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #2 3 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #3 4 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #5 1 too low 5 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #4 1 too high 6 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #8 ↑4 2 too low 7 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #15 ↓1 8 too low 8 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #12 ↓1 4 too low 9 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #7 2 too high 10 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #13 ↑3 3 too low 11 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #16 ↓1 5 too low 12 Smart phone field for Gravity Forms 5K+ · 4.2★ (23) wp.org #6 6 too high 13 Multi-Step Checkout for WooCommerce 8K+ · 4.5★ (49) wp.org #10 ↓1 3 too high 14 SellKit – Funnel builder and checkout optimizer for WooCommerce to sell more, faster 7K+ · 4.9★ (156) wp.org #19 ↑1 5 too low 15 Variation Swatches for WooCommerce 8K+ · 4.9★ (86) wp.org #18 3 too low 16 WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ · 4.9★ (175) wp.org #22 6 too low 17 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #9 ↓1 8 too high 18 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #11 ↓1 7 too high 19 Instantio — Side Cart & One-Page Checkout for WooCommerce 700+ · 4.5★ (16) wp.org #21 2 too low 20 Friendly Captcha for WordPress 10K+ · 3.9★ (18) wp.org #20 ↓1 21 Shopready – Elementor addons for WooCommerce Page Builder 100+ · 4.4★ (13) wp.org #24 3 too low 22 FormGent – Next-Gen AI Form Builder for WordPress with Multi-Step, Quizzes, Payments & More 1K+ · 4.4★ (7) wp.org #17 5 too high 23 FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) wp.org #14 ↓1 9 too high 24 CompactForm – Drag & Drop Form Builder for Contact Form 7 100+ · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.