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wp.org search vs our merit ranking: “email address validation”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email address validation”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Reoon Email Verifier shows at wp.org #16 but places #22 on merit, a gap of 6 places. Its 600+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

YayMail – WooCommerce Email Customizer places #10 on merit, 4.8★ from 291 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #2 ↑3 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #3 ↓1 4 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #4 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 1 too low 6 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #5 ↓2 1 too high 7 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #7 8 Jquery Validation For Contact Form 7 8K+ · 4.6★ (87) wp.org #9 1 too low 9 Contact Form Email 8K+ · 4.3★ (102) wp.org #11 2 too low 10 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #20 ↓2 10 too low 11 Autocomplete Google Address 2K+ · 4.0★ (25) wp.org #8 3 too high 12 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #21 ↓5 9 too low 13 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #22 9 too low 14 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #12 2 too high 15 Gravity Forms Email Blacklist 10K+ · 4.3★ (15) wp.org #10 5 too high 16 EU/UK VAT Validation Manager for WooCommerce 7K+ · 4.8★ (39) wp.org #19 3 too low 17 WP Change Email Sender 10K+ · 4.9★ (10) wp.org #13 4 too high 18 WP-EMail 1K+ · 4.5★ (11) wp.org #23 ↓2 5 too low 19 Address Validation and Autocomplete for WooCommerce | Addressfinder 900+ · 4.3★ (6) wp.org #14 5 too high 20 ZeroBounce Email Verification & Validation 900+ · 4.8★ (4) wp.org #15 ↑5 5 too high 21 Email Auth – DKIM, SPF, DMARC, Bounce Address, From Address 200+ · 5.0★ (4) wp.org #18 ↓1 3 too high 22 Reoon Email Verifier 600+ · 5.0★ (3) wp.org #16 ↓1 6 too high 23 Real Time Validation For Gravity Forms 500+ · 5.0★ (2) wp.org #17 6 too high 24 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.