wp.org search vs our merit ranking: “embed form”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “embed form”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Pdf Embed shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #9 on merit, 4.8★ from 1388 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #1 2 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #2 3 
Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259)
wp.org #3 ↑6 4 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #5 ↑2 1 too low 5 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322)
wp.org #7 ↑4 2 too low 6 
MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509)
wp.org #8 ↓3 2 too low 7 
Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572)
wp.org #11 ↓1 4 too low 8 
WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322)
wp.org #14 ↓1 6 too low 9 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388)
wp.org #17 8 too low 10 
Online Forms — Customizable Payment, Contact, Quiz, Survey Form Builder – Jotform 20K+ · 3.2★ (29) low rating, top placement
wp.org #4 ↓1 6 too high 11 
Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder 30K+ · 4.5★ (778)
wp.org #16 5 too low 12 
Embed Privacy 10K+ · 4.9★ (26)
wp.org #9 ↓5 3 too high 13 
Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375)
wp.org #23 10 too low 14 
SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102)
wp.org #15 1 too low 15 
Code Embed 10K+ · 4.4★ (45)
wp.org #12 3 too high 16 Pdf Embed 10K+ · 5.0★ (6) thin reviews
wp.org #6 10 too high 17 
Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form 2K+ · 4.7★ (60)
wp.org #19 2 too low 18 
Interact Quiz & Form Embed 3K+ · 4.6★ (11) thin reviews
wp.org #10 ↓2 8 too high 19 
EMC – Embed Calendly Scheduling With Ease 10K+ · 4.8★ (14) thin reviews
wp.org #13 ↑1 6 too high 20 
PowerBI Embed Reports 500+ · 5.0★ (23) thin reviews
wp.org #24 4 too low 21 
Contact Form to Chat Apps | Click to Chat to Order – FormyChat 3K+ · 5.0★ (6) thin reviews
wp.org #22 1 too low 22 
Embed Lottie Player – bring your pages to life with animation 4K+ · 5.0★ (4) thin reviews
wp.org #18 ↑2 4 too high 23 
Lead Form Builder & Contact Form 8K+ · 4.3★ (6) thin reviews
wp.org #20 ↑2 3 too high 24 
Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) thin reviews
wp.org #21 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.