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wp.org search vs our merit ranking: “enhanced search form plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “enhanced search form plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gravatar Enhanced – Avatars, Profiles, and Privacy shows at wp.org #3 but places #19 on merit, a gap of 16 places. Its 100K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 ↑1 3 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1,562) wp.org #5 wp.org ranks it 2 places below merit 4 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (260) wp.org #6 wp.org ranks it 2 places below merit 5 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #7 wp.org ranks it 2 places below merit 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #9 wp.org ranks it 3 places below merit 7 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #10 wp.org ranks it 3 places below merit 8 M Media Search Enhanced 5K+ · 4.4★ (28) wp.org #4 wp.org ranks it 4 places above merit 9 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #8 wp.org ranks it 1 place above merit 10 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #13 ↓1 wp.org ranks it 3 places below merit 11 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #12 ↑1 wp.org ranks it 1 place below merit 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #15 ↑3 wp.org ranks it 3 places below merit 13 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #11 wp.org ranks it 2 places above merit 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #21 ↑1 wp.org ranks it 7 places below merit 15 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #22 wp.org ranks it 7 places below merit 16 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #23 ↓2 wp.org ranks it 7 places below merit 17 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #16 ↓2 wp.org ranks it 1 place above merit 18 CM Tooltip Glossary 7K+ · 4.3★ (157) wp.org #17 wp.org ranks it 1 place above merit 19 Gravatar Enhanced – Avatars, Profiles, and Privacy 100K+ · 5.0★ (3) wp.org #3 ↓1 wp.org ranks it 16 places above merit 20 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #24 ↓1 wp.org ranks it 4 places below merit 21 Search Insights – Privacy-Friendly Search Analytics 3K+ · 4.9★ (29) wp.org #19 wp.org ranks it 2 places above merit 22 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #20 wp.org ranks it 2 places above merit 23 WP Plugin Manager – Deactivate plugins per page 3K+ · 4.4★ (23) wp.org #18 ↓2 wp.org ranks it 5 places above merit 24 Advance Product Search- Voice & Ajax Search for WooCommerce 9K+ · 5.0★ (5) wp.org #14 ↑1 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.