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wp.org search vs our merit ranking: “export title”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “export title”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export/Import Media – CSV Media Library Import & Export shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #9 on merit, 4.8★ from 14387 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #1 2 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #2 3 Export All URLs 50K+ · 4.6★ (94) wp.org #3 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #6 2 too low 5 Import and export users and customers 70K+ · 4.7★ (259) wp.org #5 6 Export Media URLs 7K+ · 5.0★ (29) wp.org #4 2 too high 7 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #16 ↓2 9 too low 8 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #7 1 too high 9 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #21 ↓6 12 too low 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #14 ↓4 4 too low 11 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #22 ↓9 11 too low 12 Code Snippets 1M+ · 4.7★ (510) wp.org #15 3 too low 13 Import Export Menu 3K+ · 4.4★ (10) wp.org #8 5 too high 14 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #10 ↓1 4 too high 15 Export Order Items for WooCommerce 1K+ · 4.7★ (9) wp.org #19 ↓3 4 too low 16 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #23 ↓4 7 too low 17 Simple Export to Markdown 300+ · 5.0★ (3) wp.org #11 6 too high 18 Magic Export & Import 200+ · 5.0★ (3) wp.org #12 6 too high 19 Simple Export Import for ACF Data 1K+ · 3.4★ (16) wp.org #20 ↓2 1 too low 20 Export Variable Products 400+ · 5.0★ (3) wp.org #13 7 too high 21 Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) wp.org #18 ↓1 3 too high 22 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) wp.org #9 ↓2 13 too high 23 E EasySecure Import Export Courses Learndash 100+ · 5.0★ (2) wp.org #17 6 too high 24 Postora Export for DOCX 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.