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wp.org search vs our merit ranking: “go up”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “go up”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Wallet Up – Cash App, Venmo, PayPal, Zelle & QR Code Payments shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance places #9 on merit, 4.9★ from 1962 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #4 ↑1 2 too low 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #5 ↑3 2 too low 4 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #6 2 too low 5 Sign-up Sheets 1K+ · 4.8★ (16) wp.org #2 ↑2 3 too high 6 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3055) wp.org #9 ↓7 3 too low 7 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #10 3 too low 8 WPC Product Bundles for WooCommerce 30K+ · 4.4★ (220) wp.org #8 ↓1 9 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1962) wp.org #22 ↓8 13 too low 10 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #12 ↓3 2 too low 11 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #16 ↑4 5 too low 12 Save & Go 200+ · 5.0★ (5) wp.org #3 9 too high 13 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #11 2 too high 14 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #19 ↑4 5 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #14 1 too high 16 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #24 ↓2 8 too low 17 The Events Calendar 600K+ · 4.2★ (2461) wp.org #21 ↓4 4 too low 18 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #20 2 too low 19 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #23 ↓2 4 too low 20 Go Fetch Jobs (for WP Job Manager) 600+ · 4.5★ (28) wp.org #17 ↓1 3 too high 21 CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ · 3.4★ (13) wp.org #13 8 too high 22 Beam me up Scotty – Back to Top Button 1K+ · 5.0★ (5) wp.org #18 4 too high 23 WP Counter Up – Animated Number Counter & Milestone Showcase 1K+ · 4.0★ (5) wp.org #15 8 too high 24 Wallet Up – Cash App, Venmo, PayPal, Zelle & QR Code Payments 200+ · 5.0★ (1) wp.org #7 ↑5 17 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.