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wp.org search vs our merit ranking: “gravity invoice”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity invoice”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PDF Invoices for Gravity Forms shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #8 on merit, 4.8★ from 1388 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #2 1 too low 2 Easy Invoice – Invoice Generator, PDF Quotes & Payments 600+ · 4.4★ (7) wp.org #1 1 too high 3 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #4 1 too low 4 Sliced Invoices – WordPress Invoice Plugin 4K+ · 4.6★ (117) wp.org #3 1 too high 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #11 6 too low 6 Integration for WooCommerce and Zoho CRM, Books, Invoice, Inventory, Bigin 1K+ · 5.0★ (84) wp.org #9 3 too low 7 Sprout Invoices – Client Invoicing & Estimates 1K+ · 4.4★ (191) wp.org #10 3 too low 8 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #19 11 too low 9 Integration for HubSpot and Contact Form 7, WPForms, Elementor, Ninja Forms 5K+ · 4.9★ (53) wp.org #15 6 too low 10 Tablesome Table – Contact Form DB – WPForms, CF7, Gravity, Forminator, Fluent 7K+ · 4.8★ (89) wp.org #12 2 too low 11 WP Gravity Forms HubSpot 600+ · 4.8★ (12) wp.org #8 3 too high 12 WP Gravity Forms Zoho CRM and Bigin 400+ · 5.0★ (25) wp.org #14 2 too low 13 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #22 9 too low 14 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #17 3 too low 15 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #21 6 too low 16 Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ · 4.9★ (23) wp.org #23 7 too low 17 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #18 1 too low 18 Gravity Forms Eway 500+ · 4.8★ (10) wp.org #13 5 too high 19 Milo Subscriptions – Subscriptions for WooCommerce and Recurring Payments 200+ · 5.0★ (10) wp.org #20 1 too low 20 GF Windcave Free 100+ · 5.0★ (5) wp.org #16 4 too high 21 PDF for Gravity Forms + Drag And Drop Template Builder 400+ · 5.0★ (2) wp.org #5 16 too high 22 Gravity Forms + Sprout Invoices – Easy Invoice & Estimate Submissions 70+ · 3.7★ (3) wp.org #6 16 too high 23 WP-CRM System – Manage Clients and Projects 700+ · 3.9★ (15) wp.org #24 1 too low 24 PDF Invoices for Gravity Forms 30+ · 5.0★ (1) wp.org #7 17 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.