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wp.org search vs our merit ranking: “import preview”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import preview”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ansar Import – Starter Sites & Template Library shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph places #12 on merit, 4.8★ from 51 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #2 1 too low 2 One Click Demo Import 1M+ · 4.3★ (79) wp.org #1 1 too high 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #5 ↑1 2 too low 4 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #4 5 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #6 ↑1 1 too low 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #9 3 too low 7 Code Snippets 1M+ · 4.7★ (510) wp.org #8 ↓3 1 too low 8 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #14 ↓4 6 too low 9 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #3 6 too high 10 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #18 8 too low 11 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #10 ↑1 1 too high 12 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (51) wp.org #22 10 too low 13 Import XML and RSS Feeds 2K+ · 3.8★ (24) wp.org #12 ↑1 1 too high 14 MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42) wp.org #23 9 too low 15 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #21 6 too low 16 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #13 ↑1 3 too high 17 WP Smart Import : Import any XML File to WordPress 900+ · 3.9★ (12) wp.org #17 18 Template Kit – Import 400K+ · 3.4★ (16) wp.org #19 1 too low 19 Ansar Import – Starter Sites & Template Library 10K+ · 5.0★ (1) wp.org #7 ↑1 12 too high 20 Magic Export & Import 200+ · 5.0★ (3) wp.org #20 21 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) wp.org #11 ↑1 10 too high 22 Rara One Click Demo Import 20K+ · 2.7★ (7) wp.org #15 7 too high 23 WP Taxonomy Manager 1K+ · 5.0★ (3) wp.org #24 1 too low 24 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #16 8 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.