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wp.org search vs our merit ranking: “import user”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import user”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

S

Ranked above its merit

Simple Membership WP user Import shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Menus – Nav Menu Visibility places #10 on merit, 5.0★ from 1281 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Import and export users and customers 70K+ · 4.7★ (259) wp.org #1 2 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #2 3 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #6 3 too low 4 Import Users from CSV 10K+ · 4.1★ (44) wp.org #3 1 too high 5 User Role Editor 700K+ · 4.5★ (288) wp.org #5 6 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #8 2 too low 7 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #11 4 too low 8 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #12 4 too low 9 One Click Demo Import 1M+ · 4.3★ (79) wp.org #4 5 too high 10 User Menus – Nav Menu Visibility 80K+ · 5.0★ (1281) wp.org #20 10 too low 11 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #13 2 too low 12 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #17 5 too low 13 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #16 3 too low 14 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #22 8 too low 15 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #15 16 New User Approve 20K+ · 4.3★ (131) wp.org #21 5 too low 17 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #7 10 too high 18 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #24 6 too low 19 Advanced Import 80K+ · 4.4★ (7) wp.org #10 9 too high 20 S Simple Membership WP user Import 4K+ · 5.0★ (2) wp.org #9 11 too high 21 WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) wp.org #18 3 too high 22 WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) wp.org #23 1 too low 23 WP All Import – User Import Add-On 5K+ · 0.0★ (0) wp.org #19 4 too high 24 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #14 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.