wp.org search vs our merit ranking: “install plugins”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “install plugins”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Download Plugins and Themes in ZIP from Dashboard shows at wp.org #13 but places #19 on merit, a gap of 6 places. Its 30K+ installs carry it up the search order; its 4.9★ average from 27 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #9 on merit, 4.8★ from 2470 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.
UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8706)
wp.org #1 2 
Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) throws errorsnot PHP-current
wp.org #2 3 
Auto-Install Free SSL – Generate & Install Free SSL Certificates 8K+ · 4.9★ (405)
wp.org #3 4 
Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281)
wp.org #5 1 too low 5 
Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869)
wp.org #6 ↑4 1 too low 6 
Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397)
wp.org #8 ↑1 2 too low 7 U Upload Larger Plugins 6K+ · 5.0★ (20) thin reviews
wp.org #4 3 too high 8 
BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) not PHP-current
wp.org #7 1 too high 9 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470)
wp.org #16 ↑1 7 too low 10 
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) not PHP-currentheavy footprint
wp.org #10 ↓5 11 
Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages 8K+ · 4.8★ (104)
wp.org #9 ↓1 2 too high 12 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #12 ↓1 13 
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #17 ↓2 4 too low 14 
WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215)
wp.org #15 ↓2 1 too low 15 
GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) throws errorsnot PHP-currentheavy footprint
wp.org #11 ↓5 4 too high 16 
SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267)
wp.org #21 ↓1 5 too low 17 
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641)
wp.org #14 3 too high 18 
Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167)
wp.org #19 ↓1 1 too low 19 Download Plugins and Themes in ZIP from Dashboard 30K+ · 4.9★ (27)
wp.org #13 ↓1 6 too high 20 
Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157)
wp.org #18 ↓2 2 too high 21 
CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) throws errorsnot PHP-current
wp.org #24 3 too low 22 
Download Plugin 60K+ · 4.5★ (27)
wp.org #20 ↓1 2 too high 23 
Rename Plugins Folder 300+ · 5.0★ (3) thin reviews
wp.org #23 24 
SiteGuard WP Plugin 600K+ · 4.3★ (15) throws errorsnot PHP-currenthost-installed base thin reviews
wp.org #22 2 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.