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wp.org search vs our merit ranking: “item report”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “item report”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GetPaid > Item Inventory shows at wp.org #2 but places #21 on merit, a gap of 19 places. Its 500+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #8 on merit, 4.8★ from 14387 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Sales Report for WooCommerce 1K+ · 4.8★ (12) wp.org #1 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #4 2 too low 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #5 2 too low 4 Ninjalytics: Sales Reports & Order Export for WooCommerce and EDD 6K+ · 4.4★ (57) wp.org #3 1 too high 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #8 ↓2 3 too low 6 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #10 ↑2 4 too low 7 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #14 7 too low 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #17 9 too low 9 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #6 ↑1 3 too high 10 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #11 ↓2 1 too low 11 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #9 ↑1 2 too high 12 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #18 6 too low 13 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #22 ↓1 9 too low 14 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #20 ↓1 6 too low 15 Post Types Order 600K+ · 4.5★ (296) wp.org #16 ↓3 1 too low 16 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #24 8 too low 17 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #19 2 too low 18 N Ni WooCommerce Sales Report – Orders, Revenue & Sales Analytics Dashboard 400+ · 3.8★ (10) wp.org #7 ↑1 11 too high 19 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #23 ↑1 4 too low 20 Block, Suspend, Report for BuddyPress 500+ · 4.6★ (18) wp.org #13 ↑2 7 too high 21 GetPaid > Item Inventory 500+ · 0.0★ (0) wp.org #2 19 too high 22 Export Order Items for WooCommerce 1K+ · 4.7★ (9) wp.org #12 ↓1 10 too high 23 REPORTiT – Advanced Reporting for WooCommerce 600+ · 3.0★ (6) wp.org #15 ↑1 8 too high 24 GovernDocs Document Management – Agenda, Minutes, Meetings, Reports & more 100+ · 5.0★ (1) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.