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wp.org search vs our merit ranking: “kits”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “kits”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kit (formerly ConvertKit) for WooCommerce shows at wp.org #10 but places #16 on merit, a gap of 6 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #5 on merit, 4.8★ from 27821 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #1 2 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #2 3 Style Kits for Elementor 10K+ · 4.7★ (44) wp.org #3 4 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #6 ↑2 2 too low 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #13 ↑1 8 too low 6 SVG Support 1M+ · 4.8★ (356) wp.org #7 1 too low 7 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #8 ↓3 1 too low 8 GTM Kit – Google Tag Manager & GA4 integration 30K+ · 4.8★ (20) wp.org #5 ↑1 3 too high 9 Dokan Kits 300+ · 4.6★ (11) wp.org #4 5 too high 10 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #11 ↓2 1 too low 11 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #14 ↓2 3 too low 12 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #20 ↑2 8 too low 13 Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) wp.org #15 ↑4 2 too low 14 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #9 ↓2 5 too high 15 WPC Product Bundles for WooCommerce 30K+ · 4.4★ (220) wp.org #19 ↓2 4 too low 16 Kit (formerly ConvertKit) for WooCommerce 4K+ · 5.0★ (6) wp.org #10 6 too high 17 Element Invader – Template Kits for Elementor 3K+ · 5.0★ (11) wp.org #16 ↓3 1 too high 18 Templateberg – Gutenberg Templates, WordPress Themes Template Kits & WordPress Templates 6K+ · 4.3★ (6) wp.org #12 ↓1 6 too high 19 LA-Studio Element Kit for Elementor 10K+ · 5.0★ (7) wp.org #18 ↓2 1 too high 20 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #24 4 too low 21 Thim Kit for Elementor – Pre-built Templates & Widgets for Elementor 20K+ · 4.2★ (5) wp.org #17 ↓2 4 too high 22 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #23 ↓3 1 too low 23 Kit (formerly ConvertKit) for WPForms 1K+ · 5.0★ (3) wp.org #22 ↓1 1 too high 24 Kits, Templates and Patterns 4K+ · 0.0★ (0) wp.org #21 ↓3 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.