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wp.org search vs our merit ranking: “many”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “many”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Custom CSS and JS shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 600K+ installs carry it up the search order; its 4.4★ average from 104 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 ↑1 2 WooCommerce 7M+ · 4.5★ (4833) wp.org #3 ↑1 1 too low 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #4 ↑2 1 too low 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #5 1 too low 5 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 ↓1 3 too high 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #8 ↑1 2 too low 7 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #7 ↑3 8 P Posts 2 Posts 9K+ · 4.8★ (101) wp.org #6 ↑1 2 too high 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #10 ↑2 1 too low 10 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #9 ↑2 1 too high 11 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #12 ↑3 1 too low 12 The Events Calendar 600K+ · 4.2★ (2461) wp.org #11 ↑2 1 too high 13 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #13 ↑1 14 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #17 ↑1 3 too low 15 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #14 ↑2 1 too high 16 Rich Showcase for Google Reviews 100K+ · 4.9★ (1623) wp.org #23 7 too low 17 Media File Renamer: Rename Images & Files for SEO (AI-Powered) 40K+ · 4.6★ (447) wp.org #19 2 too low 18 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #15 ↑2 3 too high 19 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #24 ↓4 5 too low 20 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #21 1 too low 21 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #18 ↑1 3 too high 22 Autoptimize 800K+ · 4.7★ (1428) wp.org #22 ↑1 23 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #20 3 too high 24 Simple Custom CSS and JS 600K+ · 4.4★ (104) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.