wp.org search vs our merit ranking: “mobile builder”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “mobile builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Xpro Theme Builder For Elementor – FREE shows at wp.org #6 but places #14 on merit, a gap of 8 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #10 on merit, 5.0★ from 1028 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) not PHP-currentheavy footprint
wp.org #1 2 
Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394)
wp.org #2 3 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #4 ↓1 1 too low 4 
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) throws errorsnot PHP-current
wp.org #3 ↑2 1 too high 5 
WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681)
wp.org #5 ↓1 6 
AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) heavy footprint
wp.org #8 2 too low 7 
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) heavy footprint
wp.org #7 ↑9 8 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #10 ↓3 2 too low 9 
Page Builder by SiteOrigin 400K+ · 4.8★ (1005)
wp.org #12 ↓2 3 too low 10 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028)
wp.org #14 ↓3 4 too low 11 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #11 ↑4 12 
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699)
wp.org #16 ↑2 4 too low 13 
WooCommerce 7M+ · 4.5★ (4833) throws errorsnot PHP-currentheavy footprint
wp.org #9 ↓3 4 too high 14 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) thin reviews
wp.org #6 ↑3 8 too high 15 
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514)
wp.org #24 ↓4 9 too low 16 
Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (574)
wp.org #20 ↓6 4 too low 17 
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528)
wp.org #23 6 too low 18 
Cost Calculator Builder 20K+ · 4.5★ (393)
wp.org #21 3 too low 19 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #22 ↓10 3 too low 20 
Depicter — Popup & Slider Builder 70K+ · 4.6★ (235) throws errorsnot PHP-current
wp.org #13 7 too high 21 
Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) throws errorsnot PHP-currentheavy footprint
wp.org #15 6 too high 22 
Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81)
wp.org #18 ↓1 4 too high 23 
Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) throws errorsnot PHP-current
wp.org #17 ↑2 6 too high 24 
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) thin reviews
wp.org #19 ↑2 5 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.