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wp.org search vs our merit ranking: “modules kit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “modules kit”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Plover Kit – Blocks, Patterns, Responsive Layout and Gutenberg Editor Enhancements shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 3K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Social Feed – All In One Social Feed Plugin for WordPress places #9 on merit, 4.6★ from 502 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #1 2 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #2 3 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #4 1 too low 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #9 5 too low 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #11 6 too low 6 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #15 ↑5 9 too low 7 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #13 6 too low 8 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #18 ↓1 10 too low 9 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #20 ↓1 11 too low 10 Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) wp.org #12 2 too low 11 Modules Kit – Beaver Builder Modules 80+ · 5.0★ (3) wp.org #3 8 too high 12 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #6 6 too high 13 Thim Kit for Elementor – Pre-built Templates & Widgets for Elementor 20K+ · 4.2★ (5) wp.org #5 8 too high 14 Advanced Custom Fields: Font Awesome Field 90K+ · 4.9★ (36) wp.org #23 ↓1 9 too low 15 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #21 ↑2 6 too low 16 SEO Repair Kit – Spam Monitor, Meta Manager, Schema Manager, Internal Linking, SEO Content Monitoring, GSC Integration 2K+ · 5.0★ (6) wp.org #7 9 too high 17 Dokan Kits 300+ · 4.6★ (11) wp.org #14 3 too high 18 Custom Post Types and Custom Fields creator – WCK 10K+ · 4.7★ (97) wp.org #24 6 too low 19 Plover Kit – Blocks, Patterns, Responsive Layout and Gutenberg Editor Enhancements 3K+ · 4.2★ (5) wp.org #8 11 too high 20 YITH Essential Kit for WooCommerce #1 4K+ · 3.4★ (14) wp.org #10 10 too high 21 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #16 ↓1 5 too high 22 WiraKit For Elementor – Powerful Elementor Widgets And Theme Builder 70+ · 5.0★ (2) wp.org #19 ↓1 3 too high 23 Webtechtut09 Site Kit 30+ · 0.0★ (0) wp.org #17 ↓1 6 too high 24 Ansar Import – One Click Starter Sites – for WordPress Themes 10K+ · 5.0★ (1) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.