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wp.org search vs our merit ranking: “notify me”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “notify me”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Buy Me a Coffee – Membership, Paywall & Fundraiser with Stripe & PayPal shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 90+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro places #10 on merit, 4.7★ from 122 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Manage Notification E-mails 100K+ · 4.8★ (56) wp.org #2 1 too low 2 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #5 ↑4 3 too low 3 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #3 4 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #7 ↓1 3 too low 5 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #10 ↓2 5 too low 6 Bandsintown Events 4K+ · 3.3★ (8) wp.org #1 5 too high 7 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #15 ↓1 8 too low 8 WPMobile.App – Android and iOS App Builder 3K+ · 4.8★ (162) wp.org #18 ↑1 10 too low 9 Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124) wp.org #20 ↓2 11 too low 10 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #23 ↑1 13 too low 11 Additional Custom Emails & Recipients for WooCommerce 2K+ · 5.0★ (18) wp.org #14 ↓1 3 too low 12 Persistent Login 5K+ · 3.9★ (26) wp.org #13 ↓1 1 too low 13 involve.me – Create Surveys, Quizzes, Calculators & Forms as Embedded Widgets or Pop-ups 400+ · 5.0★ (4) wp.org #6 ↑1 7 too high 14 Broken Link Notifier 1K+ · 4.8★ (14) wp.org #17 ↓2 3 too low 15 L Login rebuilder 20K+ · 5.0★ (7) wp.org #19 ↑1 4 too low 16 GDPR CCPA Compliance & Cookie Consent Banner 1K+ · 5.0★ (6) wp.org #16 17 Buy Me a Coffee – Membership, Paywall & Fundraiser with Stripe & PayPal 90+ · 4.0★ (1) wp.org #4 13 too high 18 Conditional Add to Cart for WooCommerce 600+ · 4.7★ (7) wp.org #21 3 too low 19 Products Coming Soon for WooCommerce 700+ · 5.0★ (2) wp.org #9 10 too high 20 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #22 2 too low 21 Receive Notifications After Form Submitting – Form Notify for Any Forms 40+ · 5.0★ (1) wp.org #8 ↓3 13 too high 22 Notify Odoo 80+ · 0.0★ (0) wp.org #11 ↓1 11 too high 23 Never Let Me Go 400+ · 0.0★ (0) wp.org #12 ↓1 11 too high 24 UltimaTour Operator 40+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.