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wp.org search vs our merit ranking: “optimizations”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “optimizations”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SpeedyCache – Cache, Optimization, Performance shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 500K+ installs carry it up the search order; its 4.4★ average from 30 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #11 on merit, 4.8★ from 2143 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 ↑1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #2 ↓1 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #3 ↑2 4 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #4 5 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1656) wp.org #5 ↓2 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #7 ↑5 1 too low 7 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (517) wp.org #8 1 too low 8 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #6 2 too high 9 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #10 ↓1 1 too low 10 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #13 3 too low 11 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #15 ↓1 4 too low 12 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #11 ↓1 1 too high 13 Autoptimize 800K+ · 4.7★ (1428) wp.org #14 ↑2 1 too low 14 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #17 3 too low 15 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #18 ↑1 3 too low 16 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1488) wp.org #22 ↑2 6 too low 17 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #19 ↓1 2 too low 18 EWWW Image Optimizer 1M+ · 4.8★ (1842) wp.org #20 ↓5 2 too low 19 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1106) wp.org #23 ↓3 4 too low 20 Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ · 4.4★ (131) wp.org #16 ↓3 4 too high 21 WP Meteor Website Speed Optimization Addon 20K+ · 4.7★ (77) wp.org #21 22 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #9 ↓2 13 too high 23 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #24 1 too low 24 Optimization Detective 60K+ · 4.3★ (3) wp.org #12 ↓1 12 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.