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wp.org search vs our merit ranking: “oversized”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “oversized”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

M

Ranked above its merit

Marquix – Marquee, Scrolling Text & Logo Carousel for Elementor shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #1 2 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #2 3 Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119) wp.org #5 2 too low 4 QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ · 4.8★ (20) wp.org #3 1 too high 5 Export Media URLs 7K+ · 5.0★ (29) wp.org #4 ↑2 1 too high 6 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #6 ↑1 7 Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ · 5.0★ (6) wp.org #7 ↓3 8 Bubuku Media Library 200+ · 5.0★ (6) wp.org #9 1 too low 9 TheDock Media – Image Optimizer: Compress Images, Convert to WebP & AVIF 500+ · 5.0★ (5) wp.org #8 1 too high 10 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #15 ↑2 5 too low 11 Squad Modules Lite – Free Divi 5 & Divi 4 Modules for Divi Builder 1K+ · 5.0★ (12) wp.org #23 ↓3 12 too low 12 Restrict WP Upload Type 300+ · 5.0★ (4) wp.org #12 ↑1 13 BoltAudit – Site Speed Audit and Performance Insights 90+ · 4.6★ (9) wp.org #20 ↓1 7 too low 14 Dreamfoxmedia Shipping Methods per Product for WooCommerce 100+ · 3.8★ (10) wp.org #17 ↓1 3 too low 15 Erdo Image Optimizer – Image SEO, AI Alt Text, Media Cleanup, WebP & AVIF 20+ · 5.0★ (3) wp.org #16 ↑2 1 too low 16 WebberZone Image Optimizer – WebP & AVIF Converter, Compress Images 20+ · 5.0★ (3) wp.org #19 3 too low 17 Mediapapa – Your WordPress Media Library Manager & Copilot 50+ · 0.0★ (0) wp.org #11 6 too high 18 M Marquix – Marquee, Scrolling Text & Logo Carousel for Elementor 200+ · 5.0★ (1) wp.org #10 8 too high 19 PubliPal – Bulk Schedule Posts, Pages & CPTs 10+ · 5.0★ (2) wp.org #21 2 too low 20 Product Fees for WooCommerce 70+ · 0.0★ (0) wp.org #14 6 too high 21 VovaBlocks – Marketing & Content Blocks for Gutenberg 100+ · 5.0★ (1) wp.org #13 ↓1 8 too high 22 Shrinkwell Image Optimizer 20+ · 5.0★ (1) wp.org #18 ↓3 4 too high 23 Designed2Use Convert to WebP/AVIF 30+ · 5.0★ (1) wp.org #22 ↑1 1 too high 24 Site CliniQ 10+ · 5.0★ (1) wp.org #24 ↓3

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.