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wp.org search vs our merit ranking: “post alerts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post alerts”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Singular Alerts – One Gorgeous Alert Block and Alert Shortcode shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 90+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 4 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #5 1 too low 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 1 too high 6 WooCommerce 7M+ · 4.5★ (4833) wp.org #6 7 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #7 8 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #11 3 too low 9 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #10 1 too low 10 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #12 2 too low 11 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #14 3 too low 12 Archive Content with Archived Post Status 5K+ · 4.9★ (36) wp.org #8 4 too high 13 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1645) wp.org #20 7 too low 14 Post to Google My Business (Google Business Profile) 10K+ · 4.9★ (159) wp.org #15 1 too low 15 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (201) wp.org #18 3 too low 16 Broken Link Checker 500K+ · 3.8★ (605) wp.org #16 17 Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124) wp.org #19 2 too low 18 Intuitive Custom Post Order 400K+ · 4.4★ (139) wp.org #17 1 too high 19 Custom Post Types and Custom Fields creator – WCK 10K+ · 4.7★ (97) wp.org #21 2 too low 20 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #22 2 too low 21 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #23 2 too low 22 Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress 4K+ · 4.5★ (6) wp.org #13 9 too high 23 Singular Alerts – One Gorgeous Alert Block and Alert Shortcode 90+ · 5.0★ (2) wp.org #9 14 too high 24 Alert Box Block – Grab Attention with Eye-Catching Notices 400+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.