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wp.org search vs our merit ranking: “product migration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “product migration”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Tutor LMS – Migration Tool shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

BackWPup – WordPress Backup & Restore Plugin places #11 on merit, 4.0★ from 1323 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #1 ↑1 2 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #2 ↓1 3 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #3 4 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #4 5 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #6 ↓1 1 too low 6 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #9 3 too low 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #5 ↑7 2 too high 8 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #7 ↓1 1 too high 9 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #8 ↓1 1 too high 10 Flexible Product Fields (WooCommerce Product Addons) – WooCommerce Product Page Editor 10K+ · 4.5★ (106) wp.org #10 ↓2 11 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #16 ↓2 5 too low 12 LitExtension – Automated Store Migration & Import 1K+ · 4.8★ (51) wp.org #12 ↓1 13 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #21 ↓2 8 too low 14 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #22 ↓6 8 too low 15 MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42) wp.org #13 2 too high 16 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #23 ↓1 7 too low 17 1-Click WordPress Migration Plugin – Backup, Migrate & Clone 300+ · 4.5★ (40) wp.org #14 ↓1 3 too high 18 Cloudways WordPress Migrator 10K+ · 4.2★ (36) wp.org #15 3 too high 19 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #19 ↑1 20 YITH WooCommerce Product Add-Ons 20K+ · 3.7★ (57) wp.org #18 ↓1 2 too high 21 InstaWP Connect – 1-click WP Staging & Migration 40K+ · 4.5★ (12) wp.org #17 ↑1 4 too high 22 Tutor LMS – Migration Tool 1K+ · 5.0★ (4) wp.org #11 ↓1 11 too high 23 Dynamic AJAX Product Filters for WooCommerce 1K+ · 5.0★ (11) wp.org #24 1 too low 24 Next-Cart Store to WooCommerce Migration 100+ · 5.0★ (7) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.