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wp.org search vs our merit ranking: “production credits”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “production credits”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 700+ installs carry it up the search order; its 4.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #8 on merit, 4.9★ from 876 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #1 2 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #3 wp.org ranks it 1 place below merit 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 wp.org ranks it 2 places above merit 5 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #4 wp.org ranks it 1 place above merit 6 Mercado Pago payments for WooCommerce 100K+ · 3.9★ (693) wp.org #8 ↑6 wp.org ranks it 2 places below merit 7 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #13 wp.org ranks it 6 places below merit 8 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #20 wp.org ranks it 12 places below merit 9 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #10 ↓2 wp.org ranks it 1 place below merit 10 WholesaleX – Wholesale Pricing & B2B Solution 2K+ · 5.0★ (68) wp.org #18 wp.org ranks it 8 places below merit 11 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #12 ↑4 wp.org ranks it 1 place below merit 12 Montonio for WooCommerce 10K+ · 5.0★ (8) wp.org #9 wp.org ranks it 3 places above merit 13 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #15 ↓4 wp.org ranks it 2 places below merit 14 CIELO API PIX, credit card, debit payment for WooCommerce 600+ · 4.2★ (5) wp.org #6 ↓1 wp.org ranks it 8 places above merit 15 CoffeeCode – Checkout for Getnet and WooCommerce 300+ · 5.0★ (24) wp.org #23 ↓4 wp.org ranks it 8 places below merit 16 Asaas Gateway for WooCommerce 8K+ · 4.2★ (23) wp.org #21 ↓4 wp.org ranks it 5 places below merit 17 Angie – Agentic AI 100K+ · 3.3★ (20) wp.org #14 ↓4 wp.org ranks it 3 places above merit 18 PeproDev Receipt Uploader for WooCommerce 1K+ · 5.0★ (14) wp.org #24 ↓4 wp.org ranks it 6 places below merit 19 Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit 700+ · 4.5★ (4) wp.org #7 wp.org ranks it 12 places above merit 20 Morning for WooCommerce 1K+ · 5.0★ (3) wp.org #11 ↑1 wp.org ranks it 9 places above merit 21 Payment Gateway for Authorize.net for WooCommerce 900+ · 5.0★ (3) wp.org #16 ↑8 wp.org ranks it 5 places above merit 22 Tilopay 2K+ · 4.3★ (4) wp.org #22 ↓4 23 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #17 ↓2 wp.org ranks it 6 places above merit 24 Credit Key Payment Gateway 10+ · 5.0★ (1) wp.org #19 ↑4 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.