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wp.org search vs our merit ranking: “protect publication”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “protect publication”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Knock First – Password Protect Your Site shows at wp.org #6 but places #15 on merit, a gap of 9 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export places #9 on merit, 4.4★ from 593 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Password Protected 300K+ · 4.4★ (142) wp.org #1 2 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #2 3 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #3 4 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #4 ↑1 5 Photo Gallery by 10Web – Mobile-Friendly Image Gallery 100K+ · 4.5★ (1581) wp.org #5 ↓1 6 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #9 ↓1 3 too low 7 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #8 ↓1 1 too low 8 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (52) wp.org #7 ↓1 1 too high 9 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #17 8 too low 10 Music Store – WordPress eCommerce 200+ · 4.1★ (52) wp.org #12 ↓1 2 too low 11 Contest Gallery – Upload & Vote Photos, Media, Sell with PayPal & Stripe 1K+ · 4.4★ (89) wp.org #19 8 too low 12 Sell Downloads 100+ · 4.0★ (21) wp.org #10 ↓1 2 too high 13 Docswrite – Export Google Docs to Your Site ✨ 100+ · 5.0★ (4) wp.org #16 ↓2 3 too low 14 Onyx Poll 60+ · 5.0★ (4) wp.org #20 ↓2 6 too low 15 Knock First – Password Protect Your Site 10+ · 5.0★ (1) wp.org #6 ↑10 9 too high 16 PubliPal – Bulk Schedule Posts, Pages & CPTs 10+ · 5.0★ (2) wp.org #14 2 too high 17 Subscription DNA® 20+ · 5.0★ (3) wp.org #22 ↓2 5 too low 18 PDF Flipbook Heyzine 1K+ · 0.0★ (0) wp.org #13 5 too high 19 IA SEO Generator 100+ · 5.0★ (1) wp.org #11 ↓1 8 too high 20 Easy Bulk Date Editor 80+ · 5.0★ (1) wp.org #15 5 too high 21 Publuu Flipbook 20+ · 0.0★ (0) wp.org #23 2 too low 22 PostGate – Paywall, Membership & Stripe Subscriptions 10+ · 5.0★ (1) wp.org #18 ↑1 4 too high 23 SpamJam – Anti-Spam Protection for Comments & Forms 100+ · 0.0★ (0) wp.org #24 ↓1 1 too low 24 Mephivio Robots LLMs 30+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.