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wp.org search vs our merit ranking: “protected pages linked with woocommerce product purchase”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “protected pages linked with woocommerce product purchase”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Vanquish Attach Me – Order & Product Attachments for WooCommerce shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its 30+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

URL Shortify – Simple and Easy URL Shortener places #10 on merit, 4.7★ from 169 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #1 2 Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ · 4.6★ (535) wp.org #3 wp.org ranks it 1 place below merit 3 WowStore – Store Builder & Product Blocks for WooCommerce 4K+ · 4.6★ (113) wp.org #2 wp.org ranks it 1 place above merit 4 License Manager for WooCommerce 6K+ · 4.6★ (147) wp.org #4 5 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #6 wp.org ranks it 1 place below merit 6 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #7 wp.org ranks it 1 place below merit 7 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #10 wp.org ranks it 3 places below merit 8 ERP: Complete HR, Accounting & CRM Suite Built for WooCommerce 4K+ · 4.4★ (149) wp.org #13 wp.org ranks it 5 places below merit 9 EU Withdrawal and Legal Guarantee Compliance 2K+ · 5.0★ (17) wp.org #8 wp.org ranks it 1 place above merit 10 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #20 wp.org ranks it 10 places below merit 11 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (122) wp.org #18 wp.org ranks it 7 places below merit 12 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #21 wp.org ranks it 9 places below merit 13 Extra Product Options for WooCommerce 600+ · 4.1★ (9) wp.org #5 wp.org ranks it 8 places above merit 14 Autoship Cloud for WooCommerce Subscription Products 100+ · 4.6★ (37) wp.org #14 15 SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ · 4.8★ (25) wp.org #15 16 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #23 wp.org ranks it 7 places below merit 17 Library Viewer 400+ · 5.0★ (13) wp.org #16 wp.org ranks it 1 place above merit 18 WC Affiliate – WooCommerce Affiliate Plugin 300+ · 4.6★ (17) wp.org #19 wp.org ranks it 1 place below merit 19 Vanquish Attach Me – Order & Product Attachments for WooCommerce 30+ · 5.0★ (4) wp.org #9 wp.org ranks it 10 places above merit 20 Subscriptions for WooCommerce Recurring Payments with Membership Content Restriction 600+ · 5.0★ (5) wp.org #11 wp.org ranks it 9 places above merit 21 Agentic Commerce for WooCommerce 70+ · 4.2★ (5) wp.org #12 wp.org ranks it 9 places above merit 22 FileDeck – Document Library, Download Manager & Client Portal 100+ · 5.0★ (4) wp.org #22 23 Conformitico Recesso 54-bis for WooCommerce 60+ · 5.0★ (2) wp.org #17 wp.org ranks it 6 places above merit 24 ATV Product Reviews for WooCommerce 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.