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wp.org search vs our merit ranking: “remove invalid menu items”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “remove invalid menu items”, we and wp.org disagree on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

R

Ranked above its merit

Remove invalid menu items shows at wp.org #1 but places #20 on merit, a gap of 19 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance places #7 on merit, 4.9★ from 1962 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Max Mega Menu 300K+ · 4.8★ (882) wp.org #2 1 too low 2 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 ↑2 2 too low 3 Iks Menu – WordPress Category Accordion Menu & FAQs 10K+ · 5.0★ (27) wp.org #3 4 QuadMenu – Mega Menu 10K+ · 4.5★ (270) wp.org #5 ↓1 1 too low 5 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #7 ↑3 2 too low 6 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #9 ↓2 3 too low 7 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1962) wp.org #14 ↓5 7 too low 8 Category Posts in Custom Menu 2K+ · 4.8★ (43) wp.org #6 ↓1 2 too high 9 ShiftNav – Responsive Mobile Menu 10K+ · 4.6★ (68) wp.org #8 1 too high 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #12 2 too low 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #10 1 too high 12 WP-Sweep 100K+ · 4.7★ (138) wp.org #11 1 too high 13 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #15 ↓2 2 too low 14 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #19 5 too low 15 Permalink Manager Lite 100K+ · 4.8★ (176) wp.org #17 ↑1 2 too low 16 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #18 ↑3 2 too low 17 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #22 ↓8 5 too low 18 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #16 ↓4 2 too high 19 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #21 ↓4 2 too low 20 R Remove invalid menu items 1K+ · 5.0★ (1) wp.org #1 19 too high 21 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #13 ↑3 8 too high 22 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #24 ↓1 2 too low 23 Event Tickets with Ticket Scanner 1K+ · 4.8★ (24) wp.org #23 ↓1 24 Media Cloud Sync 1K+ · 4.9★ (13) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.