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wp.org search vs our merit ranking: “rename label”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rename label”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WC Builder – WooCommerce Page Builder for WPBakery shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 3.8★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Media File Renamer: Rename Images & Files for SEO (AI-Powered) 40K+ · 4.6★ (448) wp.org #2 1 too low 2 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #1 1 too high 3 Advanced Order Export For WooCommerce 100K+ · 5.0★ (351) wp.org #4 1 too low 4 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #6 2 too low 5 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #8 3 too low 6 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #5 1 too high 7 ManageWP Worker 1M+ · 4.6★ (680) wp.org #7 8 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #9 1 too low 9 Rename Taxonomies by WebMan 1K+ · 5.0★ (6) wp.org #3 6 too high 10 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #13 3 too low 11 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #14 3 too low 12 Security Ninja – WordPress Security & Firewall 7K+ · 4.7★ (101) wp.org #12 13 Media Library Folders 10K+ · 4.3★ (465) wp.org #19 ↑1 6 too low 14 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #24 10 too low 15 YITH WooCommerce Wishlist 400K+ · 3.9★ (262) wp.org #23 8 too low 16 Extra Product Sorting Options for WooCommerce 10K+ · 4.6★ (31) wp.org #20 ↓1 4 too low 17 GSheetConnector – WPForms Google Sheets Connector, Save WPForms Lite & PRO Entries to Database & Sheets 7K+ · 4.6★ (18) wp.org #16 1 too high 18 Responsive Mortgage Calculator 7K+ · 4.4★ (21) wp.org #21 3 too low 19 Back Button Widget 4K+ · 5.0★ (10) wp.org #17 2 too high 20 Change Price Title for WooCommerce 3K+ · 3.8★ (10) wp.org #15 5 too high 21 WC Builder – WooCommerce Page Builder for WPBakery 1K+ · 3.8★ (6) wp.org #10 11 too high 22 Rename VAT to GST for WooCommerce 100+ · 3.0★ (2) wp.org #11 11 too high 23 Unstoppable White Label 30+ · 0.0★ (0) wp.org #22 1 too high 24 Manage Folders and Labels (Gravity Forms) 10+ · 5.0★ (1) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.