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wp.org search vs our merit ranking: “roof”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “roof”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart Forms & Calculators By Embed Sheets shows at wp.org #7 but places #12 on merit, a gap of 5 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce places #4 on merit, 5.0★ from 346 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #2 1 too low 2 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #4 2 too low 3 Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty 3K+ · 5.0★ (310) wp.org #5 2 too low 4 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #9 5 too low 5 Automattic For Agencies Client 20K+ · 5.0★ (2) wp.org #1 4 too high 6 Brevo for WooCommerce 30K+ · 3.4★ (55) wp.org #3 3 too high 7 Project Manager – AI Powered Project Management, Task Management, Kanban Board & Time Tracker 5K+ · 3.8★ (187) wp.org #8 1 too low 8 HelpCrunch – Live Chat, Chatbot & Knowledge Base for Customer Service 2K+ · 5.0★ (6) wp.org #6 2 too high 9 Blaminhor Essentials – SEO, Cache, Backup, SMTP, Redirects, Broken Links, Cookie Banner, Hide Login & More 90+ · 5.0★ (4) wp.org #15 6 too low 10 Enter Addons – Ultimate Template Builder for Elementor 1K+ · 5.0★ (3) wp.org #10 ↑1 11 Ultimate Custom Add To Cart Button (Ajax) For WooCommerce by Binary Carpenter 600+ · 4.0★ (6) wp.org #18 7 too low 12 Smart Forms & Calculators By Embed Sheets 100+ · 5.0★ (1) wp.org #7 5 too high 13 D Durofy Roof Quote Calculator — · 0.0★ (0) wp.org #11 ↑1 2 too high 14 SlopeQuill Roof Area Estimator — · 0.0★ (0) wp.org #12 ↑1 2 too high 15 Roofers Royal Oak Roof Maintenance Record — · 0.0★ (0) wp.org #14 1 too high 16 Synced Patterns for Themes 30+ · 0.0★ (0) wp.org #16 17 Admintosh – WordPress admin customization and security tools 100+ · 5.0★ (1) wp.org #13 ↓3 4 too high 18 Rocket Marketing Roofing Marketing Toolkit — · 0.0★ (0) wp.org #17 1 too high 19 Hayyat Apps Solar Lead Calculator — · 0.0★ (0) wp.org #20 1 too low 20 ProLeadsAI — · 0.0★ (0) wp.org #21 1 too low 21 P Pricestead Cost Calculators — · 0.0★ (0) wp.org #22 1 too low 22 Smart Home Remodeling Cost Calculator — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 N NexJob Online Booking — · 0.0★ (0) wp.org #24 ↓1 1 too low 24 FlexOffers Conversion Tracking 10+ · 0.0★ (0) wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.