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wp.org search vs our merit ranking: “schema microdata”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “schema microdata”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Schema Scalpel shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Reviews places #10 on merit, 4.1★ from 60 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #2 1 too low 2 WPSSO Strip Schema Microdata 200+ · 4.9★ (14) wp.org #1 1 too high 3 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #3 4 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (594) wp.org #7 3 too low 5 Lightweight Accordion 10K+ · 5.0★ (60) wp.org #6 1 too low 6 Schema Package – Structured Data & Rich Snippets Tool for SEO 200+ · 4.8★ (20) wp.org #4 2 too high 7 W WP Customer Reviews 20K+ · 4.3★ (528) wp.org #10 3 too low 8 Flexy Breadcrumb 10K+ · 4.7★ (20) wp.org #11 3 too low 9 Structured Content (JSON-LD) #wpsc 30K+ · 4.6★ (25) wp.org #16 7 too low 10 Ultimate Reviews 400+ · 4.1★ (60) wp.org #18 8 too low 11 DELUCKS SEO 300+ · 4.9★ (17) wp.org #14 3 too low 12 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #17 5 too low 13 Superb Table (SEO Optimized Tables With Schema) 2K+ · 3.6★ (5) wp.org #9 4 too high 14 Schema Scalpel 100+ · 5.0★ (1) wp.org #5 9 too high 15 AEOmatic – AEO for AI Search: llms.txt, Schema & AI Crawler Check 20+ · 5.0★ (2) wp.org #15 16 Local Business Schema Widget 20+ · 4.0★ (1) wp.org #8 8 too high 17 W3P SEO – Lightweight SEO, Schema & AI Search Toolkit 90+ · 4.0★ (1) wp.org #12 5 too high 18 Rank Bix SEO – Lightweight SEO Toolkit with Multi-AI 10+ · 5.0★ (2) wp.org #24 6 too low 19 Edu 1493 Microdata — · 5.0★ (1) wp.org #13 6 too high 20 Superb Recent Posts With Thumbnail Images 6K+ · 0.0★ (0) wp.org #20 21 R Rusnet Schema Manager — · 0.0★ (0) wp.org #21 22 LIOSFERA Schema Diagnostics — · 0.0★ (0) wp.org #22 23 Schema Markup Customizer 60+ · 0.0★ (0) wp.org #23 24 Microdata to JSON-LD Converter — · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.