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wp.org search vs our merit ranking: “secure images”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “secure images”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SiteGuard WP Plugin shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 600K+ installs carry it up the search order; its 4.3★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization places #9 on merit, 4.7★ from 640 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 2 too low 3 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #3 4 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #6 2 too low 5 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #2 3 too high 6 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #7 ↓1 1 too low 7 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ · 4.8★ (145) wp.org #8 ↓1 1 too low 8 Image Watermark 40K+ · 4.2★ (299) wp.org #10 2 too low 9 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #14 5 too low 10 WP SVG Images 30K+ · 5.0★ (13) wp.org #5 5 too high 11 Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ · 4.8★ (279) wp.org #15 4 too low 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #16 ↑3 4 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #13 ↓4 14 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #23 ↑1 9 too low 15 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #24 ↓1 9 too low 16 Offload, AI & Optimize with Cloudflare Images 1K+ · 4.9★ (33) wp.org #11 ↑1 5 too high 17 reSmush.it : The original free image compressor and optimizer plugin 100K+ · 4.3★ (166) wp.org #18 1 too low 18 Ultimate Responsive Image Slider 30K+ · 4.5★ (248) wp.org #22 4 too low 19 Resize Image After Upload 80K+ · 4.8★ (56) wp.org #17 2 too high 20 SVG Support 1M+ · 4.8★ (356) wp.org #21 ↓1 1 too low 21 WP Image Zoom 10K+ · 4.3★ (119) wp.org #20 ↑2 1 too high 22 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #12 ↓1 10 too high 23 Filr – Secure document library 700+ · 4.6★ (18) wp.org #19 ↑2 4 too high 24 SiteGuard WP Plugin 600K+ · 4.3★ (15) wp.org #9 ↓1 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.