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wp.org search vs our merit ranking: “send admin mail on new post”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “send admin mail on new post”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart Send shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 300+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 3 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #3 4 Mail logging & Catcher 20K+ · 4.9★ (108) wp.org #4 5 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #5 6 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #9 wp.org ranks it 3 places below merit 7 Manage Notification E-mails 100K+ · 4.8★ (56) wp.org #6 wp.org ranks it 1 place above merit 8 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #7 wp.org ranks it 1 place above merit 9 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #12 wp.org ranks it 3 places below merit 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #13 wp.org ranks it 3 places below merit 11 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #14 wp.org ranks it 3 places below merit 12 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #8 wp.org ranks it 4 places above merit 13 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #19 ↓1 wp.org ranks it 6 places below merit 14 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #15 ↑5 wp.org ranks it 1 place below merit 15 Antispam Bee 700K+ · 4.8★ (226) wp.org #20 ↓1 wp.org ranks it 5 places below merit 16 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #24 wp.org ranks it 8 places below merit 17 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #17 ↓1 18 Ultimate WP Mail 700+ · 4.5★ (21) wp.org #10 wp.org ranks it 8 places above merit 19 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #22 wp.org ranks it 3 places below merit 20 Church Admin 900+ · 4.7★ (17) wp.org #18 ↓1 wp.org ranks it 2 places above merit 21 Smart Send 300+ · 5.0★ (5) wp.org #11 wp.org ranks it 10 places above merit 22 Email Addon for Contact Form 7 3K+ · 4.6★ (9) wp.org #23 wp.org ranks it 1 place below merit 23 Comment Moderation/Notification Recipients 1K+ · 5.0★ (4) wp.org #16 ↓1 wp.org ranks it 7 places above merit 24 Publish Post Email Notification 500+ · 5.0★ (3) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.