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wp.org search vs our merit ranking: “send message”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “send message”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

HivePress Messages shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 7K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14387 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #1 2 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #2 3 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #6 ↓1 3 too low 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #7 3 too low 5 Send Emails with Mandrill 6K+ · 5.0★ (11) wp.org #3 ↑1 2 too high 6 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #4 ↓1 2 too high 7 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #12 ↓2 5 too low 8 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #13 ↑1 5 too low 9 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244) wp.org #16 7 too low 10 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #20 10 too low 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #15 ↓4 4 too low 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #23 11 too low 13 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #24 11 too low 14 Message Bridge for Contact Form 7 and Telegram 10K+ · 4.3★ (22) wp.org #9 5 too high 15 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #19 4 too low 16 Smart Send 300+ · 5.0★ (5) wp.org #5 ↑1 11 too high 17 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #18 1 too low 18 OrderConvo – Vendor & Customer Messages After Orders 200+ · 4.6★ (22) wp.org #11 ↑1 7 too high 19 Notification for Telegram 4K+ · 4.9★ (71) wp.org #22 ↓1 3 too low 20 WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce 7K+ · 4.1★ (107) wp.org #21 ↑1 1 too low 21 Contact Form to DB by BestWebSoft – Messages Database Plugin For WordPress 1K+ · 4.2★ (12) wp.org #14 ↓1 7 too high 22 Pingo Notify – Automation & Notification Chat Messages 300+ · 5.0★ (8) wp.org #17 5 too high 23 HivePress Messages 7K+ · 3.7★ (3) wp.org #8 15 too high 24 Send Emails — Newsletters, Automation & Email Marketing for WordPress 60+ · 5.0★ (1) wp.org #10 ↑5 14 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.