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wp.org search vs our merit ranking: “service public”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “service public”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Public Preview URL Manager shows at wp.org #2 but places #21 on merit, a gap of 19 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #11 on merit, 4.9★ from 8870 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #1 2 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #3 1 too low 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #4 ↓2 1 too low 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #5 ↑2 1 too low 5 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #6 ↓1 1 too low 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #9 3 too low 7 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #8 1 too low 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #11 ↓1 3 too low 9 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #10 ↓1 1 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 ↓2 3 too low 11 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #18 ↓1 7 too low 12 Widgets for Google Reviews 1M+ · 4.9★ (2668) wp.org #16 4 too low 13 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #20 ↑1 7 too low 14 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #19 ↓3 5 too low 15 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #15 ↓1 16 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #22 ↑1 6 too low 17 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #23 6 too low 18 Co-marquage service-public.fr 1K+ · 5.0★ (10) wp.org #7 ↓1 11 too high 19 IP Location Block 10K+ · 4.5★ (35) wp.org #24 5 too low 20 Einsatzverwaltung 1K+ · 4.9★ (17) wp.org #21 ↑1 1 too low 21 Public Preview URL Manager 300+ · 5.0★ (1) wp.org #2 ↑2 19 too high 22 HelpCrunch – Live Chat, Chatbot & Knowledge Base for Customer Service 2K+ · 5.0★ (6) wp.org #12 10 too high 23 Creavi Appointment Booking Calendar 90+ · 5.0★ (5) wp.org #14 ↑5 9 too high 24 AI Services 100+ · 5.0★ (2) wp.org #17 ↓2 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.