Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “site menu”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site menu”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ollie Menu Designer shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 3 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #3 ↑1 4 Site Reviews 60K+ · 4.9★ (376) wp.org #4 ↓1 5 Max Mega Menu 300K+ · 4.8★ (882) wp.org #6 1 too low 6 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #5 1 too high 7 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #7 ↑1 8 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #9 ↑1 1 too low 9 Sticky Menu & Sticky Header 90K+ · 4.7★ (763) wp.org #10 ↓3 1 too low 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #13 3 too low 11 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #11 12 WP Responsive Menu 30K+ · 4.3★ (100) wp.org #8 ↑1 4 too high 13 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1645) wp.org #19 ↓1 6 too low 14 WP Menu Icons 20K+ · 4.9★ (139) wp.org #15 1 too low 15 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #12 3 too high 16 Menu Cart for WooCommerce 70K+ · 4.6★ (99) wp.org #18 2 too low 17 Restricted Site Access 10K+ · 4.8★ (62) wp.org #20 3 too low 18 Simple Floating Menu 10K+ · 5.0★ (38) wp.org #21 ↑1 3 too low 19 Login or Logout Menu Item 20K+ · 4.8★ (23) wp.org #17 2 too high 20 WP Bottom Menu 20K+ · 4.5★ (23) wp.org #16 4 too high 21 Advanced Sidebar Menu 10K+ · 4.5★ (37) wp.org #22 1 too low 22 WP Menu Cart 8K+ · 4.8★ (23) wp.org #23 1 too low 23 Ollie Menu Designer 6K+ · 5.0★ (8) wp.org #14 9 too high 24 Fixed Bottom Menu 4K+ · 5.0★ (11) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.