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wp.org search vs our merit ranking: “store info”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “store info”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

T

Ranked above its merit

Themify Store Locator shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #12 on merit, 4.8★ from 8710 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Store Locator 40K+ · 4.8★ (312) wp.org #1 2 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #5 2 too low 4 Version Info – Server Health Monitor, PHP & MySQL Version Display, Environment Indicators 10K+ · 5.0★ (15) wp.org #4 5 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #6 1 too low 6 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #11 ↑1 5 too low 7 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #3 4 too high 8 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #16 8 too low 9 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #14 ↓5 5 too low 10 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #13 3 too low 11 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #19 8 too low 12 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #23 ↓2 11 too low 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #22 ↓4 9 too low 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #21 7 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #18 3 too low 16 WP Plugin Info Card – Showcase Beautiful Plugin Cards, Theme Cards, and GitHub Repos Anywhere 400+ · 5.0★ (23) wp.org #12 ↓4 4 too high 17 Locatoraid Store Locator 1K+ · 4.5★ (17) wp.org #17 ↓2 18 Welcart e-Commerce 10K+ · 4.5★ (6) wp.org #15 ↓1 3 too high 19 Store Locator Widget 300+ · 3.7★ (3) wp.org #7 ↓1 12 too high 20 eMagicOne Store Manager for WooCommerce 500+ · 3.3★ (10) wp.org #24 ↓7 4 too low 21 T Themify Store Locator 400+ · 5.0★ (1) wp.org #8 ↓1 13 too high 22 Store One – BOGO, Sales Notification, Sticky Add to Cart & Buy Now for WooCommerce 600+ · 5.0★ (1) wp.org #9 ↑1 13 too high 23 Homepage Helden Contact Info 200+ · 5.0★ (1) wp.org #10 ↑1 13 too high 24 MIPL Stockist/Store Locator 60+ · 5.0★ (1) wp.org #20 ↓4 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.