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wp.org search vs our merit ranking: “svg menu”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “svg menu”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Upload SVG shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #12 on merit, 5.0★ from 1526 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #2 1 too low 2 WP SVG Images 30K+ · 5.0★ (13) wp.org #1 1 too high 3 Max Mega Menu 300K+ · 4.8★ (882) wp.org #3 ↑1 4 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #4 ↓1 5 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #5 6 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #6 ↓1 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #9 ↓2 2 too low 8 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (317) wp.org #10 ↓1 2 too low 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #12 ↓1 3 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 3 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #14 ↓2 3 too low 12 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #19 ↓1 7 too low 13 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #16 3 too low 14 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #18 ↓1 4 too low 15 WP Bottom Menu 20K+ · 4.5★ (23) wp.org #8 7 too high 16 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #21 ↓1 5 too low 17 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #24 7 too low 18 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #22 4 too low 19 Ollie Menu Designer 6K+ · 5.0★ (8) wp.org #11 ↓1 8 too high 20 Groovy Menu Plugin (Free) 4K+ · 3.6★ (25) wp.org #15 ↓1 5 too high 21 Upload SVG 1K+ · 5.0★ (2) wp.org #7 ↓1 14 too high 22 SVG Editor: Upload & Change Colors 100+ · 5.0★ (3) wp.org #17 ↓2 5 too high 23 Menu Item Types 100+ · 5.0★ (2) wp.org #23 24 The Menu: Custom mobile navigation with icons 400+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.