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wp.org search vs our merit ranking: “user to user chat”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “user to user chat”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Chat Button shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 30K+ installs carry it up the search order; its 4.8★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

3CX Free Live Chat, Calls & Messaging places #11 on merit, 4.6★ from 820 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #1 2 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (776) wp.org #2 3 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #4 wp.org ranks it 1 place below merit 4 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #3 wp.org ranks it 1 place above merit 5 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #5 6 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #6 ↑1 wp.org ranks it 1 place above merit 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #10 ↓2 wp.org ranks it 2 places below merit 9 Tidio – Live Chat & AI Chatbots 70K+ · 4.8★ (395) wp.org #8 ↑1 wp.org ranks it 1 place above merit 10 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #9 ↑1 wp.org ranks it 1 place above merit 11 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #15 wp.org ranks it 4 places below merit 12 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #12 ↑4 13 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #11 ↑2 wp.org ranks it 2 places above merit 14 WP Chat App 100K+ · 4.9★ (222) wp.org #18 ↑1 wp.org ranks it 4 places below merit 15 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #14 ↓3 wp.org ranks it 1 place above merit 16 Simple Ajax Chat – Add a Fast, Secure Chat Box 2K+ · 4.9★ (215) wp.org #17 wp.org ranks it 1 place below merit 17 Wise Chat 4K+ · 4.4★ (105) wp.org #16 ↓2 wp.org ranks it 1 place above merit 18 Smartsupp – live chat, AI shopping assistant and chatbots 20K+ · 4.7★ (131) wp.org #21 wp.org ranks it 3 places below merit 19 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #20 wp.org ranks it 1 place below merit 20 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #24 wp.org ranks it 4 places below merit 21 Simple Chat Button 30K+ · 4.8★ (14) wp.org #13 ↓1 wp.org ranks it 8 places above merit 22 ChatHelp – Click to Chat Button, Chat to Order for WooCommerce & Floating Chat Form 2K+ · 4.4★ (9) wp.org #19 ↓1 wp.org ranks it 3 places above merit 23 Advanced User Avatar | Custom Profile Picture Uploader for WordPress, WooCommerce, and BuddyPress 300+ · 5.0★ (6) wp.org #22 wp.org ranks it 1 place above merit 24 Pulsating Chat Button 3K+ · 5.0★ (1) wp.org #23 ↑1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.