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wp.org search vs our merit ranking: “video editing”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video editing”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Feed Them Social – Social Media Feeds, Video, and Photo Galleries places #10 on merit, 4.7★ from 639 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #1 2 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #2 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #3 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 5 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #5 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #7 1 too low 7 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #9 2 too low 8 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #8 9 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1597) wp.org #14 5 too low 10 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #20 10 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #21 10 too low 12 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #19 7 too low 13 Videopack 10K+ · 4.8★ (63) wp.org #17 4 too low 14 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #22 8 too low 15 Vimeotheque – Vimeo WordPress Plugin & Video Gallery 2K+ · 4.6★ (26) wp.org #12 3 too high 16 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #18 2 too low 17 Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM 10K+ · 4.7★ (6) wp.org #6 11 too high 18 FV Flowplayer Video Player 10K+ · 4.4★ (90) wp.org #24 6 too low 19 Video Dashboard 600+ · 5.0★ (6) wp.org #10 9 too high 20 Embed YouTube Block – Fast Loading Videos, Shorts & Playlists 6K+ · 5.0★ (16) wp.org #23 3 too low 21 Video Gallery Block – showcase your videos in a filterable gallery 1K+ · 4.2★ (6) wp.org #11 10 too high 22 Lean Player – Video and Audio Player with Playlist for WordPress, Elementor and Gutenberg 2K+ · 4.7★ (6) wp.org #16 6 too high 23 Video Gallery – YouTube, Vimeo Gallery & YouTube API 1K+ · 4.0★ (7) wp.org #15 8 too high 24 Gumlet Video 300+ · 5.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.