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wp.org search vs our merit ranking: “video support”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video support”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #11 on merit, 4.8★ from 7520 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #1 2 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #2 3 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #4 1 too low 4 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #5 ↑9 1 too low 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #7 ↓1 2 too low 6 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (136) wp.org #8 ↓1 2 too low 7 Video Conferencing with Zoom 10K+ · 4.8★ (217) wp.org #9 ↓1 2 too low 8 Easy Video Player 20K+ · 4.2★ (57) wp.org #6 ↓1 2 too high 9 Majestic Support – The Leading-Edge Help Desk & Customer Support Plugin 3K+ · 5.0★ (8) wp.org #3 6 too high 10 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #17 7 too low 11 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #20 9 too low 12 Product Video Gallery for Woocommerce 10K+ · 4.6★ (97) wp.org #12 ↓2 13 Video Gallery for WooCommerce – Add Product Video & Featured Video 4K+ · 5.0★ (44) wp.org #10 ↓1 3 too high 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 1 too low 15 The Events Calendar 600K+ · 4.2★ (2461) wp.org #24 9 too low 16 Awesome Support – WordPress HelpDesk & Support Plugin 6K+ · 3.5★ (194) wp.org #13 ↓1 3 too high 17 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #14 ↓1 3 too high 18 Advanced Responsive Video Embedder for Rumble, Odysee, YouTube, Vimeo, Kick … 20K+ · 4.2★ (169) wp.org #18 ↓2 19 Video Popup – Video Lightbox for YouTube, Vimeo & MP4 10K+ · 4.5★ (43) wp.org #16 ↓1 3 too high 20 Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM 10K+ · 4.7★ (6) wp.org #11 9 too high 21 Video Player Block – play videos beautifully on any device 2K+ · 5.0★ (8) wp.org #21 22 Support Genix – Helpdesk, AI Chatbot, Knowledge Base & Customer Support Ticketing System 3K+ · 4.5★ (10) wp.org #23 1 too low 23 Wonder Video Embed 4K+ · 5.0★ (5) wp.org #22 ↑2 1 too high 24 Weaver Xtreme Theme Support 8K+ · 5.0★ (4) wp.org #19 ↓1 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.