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wp.org search vs our merit ranking: “view site new tab”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “view site new tab”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

View Admin As shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 9K+ installs carry it up the search order; its 4.9★ average from 49 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #8 on merit, 4.8★ from 27,820 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 ↓1 3 Site Reviews 60K+ · 4.9★ (378) wp.org #3 ↓1 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #4 5 WooCommerce 7M+ · 4.5★ (4,835) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #9 ↑6 wp.org ranks it 2 places below merit 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #12 wp.org ranks it 4 places below merit 9 WPC Smart Quick View for WooCommerce 80K+ · 4.9★ (31) wp.org #5 ↓2 wp.org ranks it 4 places above merit 10 New User Approve 20K+ · 4.3★ (131) wp.org #8 ↓1 wp.org ranks it 2 places above merit 11 CMS Tree Page View – Reorder Pages with a Drag-and-Drop Tree 50K+ · 4.9★ (365) wp.org #13 ↓1 wp.org ranks it 2 places below merit 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #15 ↓5 wp.org ranks it 3 places below merit 13 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #16 ↓2 wp.org ranks it 3 places below merit 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #10 ↑6 wp.org ranks it 4 places above merit 15 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #14 ↓3 wp.org ranks it 1 place above merit 16 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #18 ↑2 wp.org ranks it 2 places below merit 17 View Admin As 9K+ · 4.9★ (49) wp.org #11 ↓2 wp.org ranks it 6 places above merit 18 Custom Product Tabs for WooCommerce & WordPress Tabs Builder – Smart Tabs 10K+ · 4.9★ (134) wp.org #20 ↓12 wp.org ranks it 2 places below merit 19 NS Cloner – Site Cloner and Multisite Duplicator 6K+ · 4.7★ (279) wp.org #23 ↑1 wp.org ranks it 4 places below merit 20 Admin Menu Tree Page View 10K+ · 4.6★ (48) wp.org #17 ↓4 wp.org ranks it 3 places above merit 21 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #24 ↓1 wp.org ranks it 3 places below merit 22 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #21 ↓3 wp.org ranks it 1 place above merit 23 Addonify – Quick View For WooCommerce 2K+ · 5.0★ (3) wp.org #19 ↓2 wp.org ranks it 4 places above merit 24 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #22 ↓1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.