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wp.org search vs our merit ranking: “web instant messenger”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “web instant messenger”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

LocalWeb All In One shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 5K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LiveChat – Live Chat Plugin for WP Websites places #7 on merit, 4.6★ from 98 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #1 2 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #2 3 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #3 ↑2 wp.org ranks it 1 place above merit 5 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #6 wp.org ranks it 1 place below merit 6 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #11 ↓1 wp.org ranks it 5 places below merit 7 LiveChat – Live Chat Plugin for WP Websites 10K+ · 4.6★ (98) wp.org #13 wp.org ranks it 6 places below merit 8 Brevo for WooCommerce 30K+ · 3.4★ (55) wp.org #7 wp.org ranks it 1 place above merit 9 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #10 ↑1 wp.org ranks it 1 place below merit 10 Smartarget – Chat Buttons & Engagement Apps 900+ · 4.6★ (10) wp.org #8 wp.org ranks it 2 places above merit 11 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #16 ↓1 wp.org ranks it 5 places below merit 12 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #24 wp.org ranks it 12 places below merit 13 ChatHelp – Click to Chat Button, Chat to Order for WooCommerce & Floating Chat Form 2K+ · 4.4★ (9) wp.org #12 wp.org ranks it 1 place above merit 14 Umnico Live Chat 20+ · 5.0★ (9) wp.org #15 wp.org ranks it 1 place below merit 15 Contact Form to Chat Apps | Click to Chat to Order – FormyChat 3K+ · 5.0★ (6) wp.org #14 wp.org ranks it 1 place above merit 16 Domain For Sale – Landing Page Per Domain, Domain Mapping, Offers & Listings 200+ · 5.0★ (6) wp.org #17 ↓1 wp.org ranks it 1 place below merit 17 LocalWeb All In One 5K+ · 0.0★ (0) wp.org #5 ↓1 wp.org ranks it 12 places above merit 18 Lead Generation Contact Widget & AI Chatbot: Chat Button, Phone Call, Telegram, Email – SiteLeads 10K+ · 5.0★ (2) wp.org #9 wp.org ranks it 9 places above merit 19 Eventful for Elementor – Events Showcase for The Events Calendar 200+ · 5.0★ (2) wp.org #20 ↓2 wp.org ranks it 1 place below merit 20 TaxiWebBooker 90+ · 5.0★ (1) wp.org #18 ↑1 wp.org ranks it 2 places above merit 21 Quidget – AI Chatbot & Live Chat 10+ · 5.0★ (1) wp.org #21 ↓1 22 Voizee 10+ · 5.0★ (1) wp.org #22 ↓1 23 Elfsight Blocks 3K+ · 4.0★ (2) wp.org #19 ↓2 wp.org ranks it 4 places above merit 24 Ultimate Push Notifications 40+ · 3.0★ (4) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.