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wp.org search vs our merit ranking: “web portal”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “web portal”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Wompi Portal de Pagos shows at wp.org #1 but places #15 on merit, a gap of 14 places. Its 6K+ installs carry it up the search order; its 2.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #9 on merit, 4.8★ from 1539 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #4 ↑4 3 too low 2 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #2 3 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #5 ↓1 2 too low 4 Web Accessibility by accessiBe 10K+ · 4.0★ (33) wp.org #3 1 too high 5 EWWW Image Optimizer 1M+ · 4.8★ (1844) wp.org #8 ↓1 3 too low 6 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #12 6 too low 7 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #10 ↑1 3 too low 8 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #18 10 too low 9 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #23 ↓1 14 too low 10 Goaffpro Affiliate Marketing 4K+ · 4.8★ (44) wp.org #14 ↓1 4 too low 11 Web and WooCommerce Addons for WPBakery Builder 1K+ · 4.4★ (7) wp.org #6 ↓1 5 too high 12 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #20 ↓5 8 too low 13 Interactive Content – H5P 40K+ · 4.8★ (61) wp.org #22 ↓1 9 too low 14 Event Tickets with Ticket Scanner 1K+ · 4.8★ (24) wp.org #17 3 too low 15 Wompi Portal de Pagos 6K+ · 2.0★ (4) wp.org #1 14 too high 16 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #13 3 too high 17 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #7 ↓1 10 too high 18 BulkGate SMS Plugin for WooCommerce 1K+ · 4.1★ (12) wp.org #21 ↑3 3 too low 19 Progressify – All-in-One Progressive Web App (PWA) 100+ · 5.0★ (4) wp.org #16 3 too high 20 Hash Elements 5K+ · 5.0★ (3) wp.org #19 1 too high 21 Bold pagos en linea 5K+ · 5.0★ (3) wp.org #24 3 too low 22 ShipAny WooCommerce: Ship, Label, Tracking 200+ · 4.0★ (1) wp.org #9 13 too high 23 PushAI – Self-Hosted Web Push Notifications 100+ · 5.0★ (1) wp.org #11 ↓1 12 too high 24 Login for Stripe Customer Portal | Stripe Billing Login Page | Magic Link Customer Account 10+ · 5.0★ (1) wp.org #15 ↓1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.