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wp.org search vs our merit ranking: “where did they go from here”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “where did they go from here”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WZ Followed Posts – Display what visitors are reading shows at wp.org #1 but places #23 on merit, a gap of 22 places. Its 300+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #11 on merit, 4.9★ from 4,515 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #2 wp.org ranks it 1 place below merit 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #3 ↑1 wp.org ranks it 1 place below merit 3 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #5 ↑1 wp.org ranks it 1 place below merit 5 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #7 wp.org ranks it 2 places below merit 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #8 wp.org ranks it 2 places below merit 7 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,677) wp.org #9 ↓2 wp.org ranks it 2 places below merit 8 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #12 ↓2 wp.org ranks it 4 places below merit 9 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #13 ↑1 wp.org ranks it 3 places below merit 11 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #17 ↓2 wp.org ranks it 6 places below merit 12 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #15 ↓2 wp.org ranks it 3 places below merit 13 No Gutenberg? – Choose Where to Use the Block Editor or the Classic Editor 9K+ · 5.0★ (16) wp.org #6 ↓1 wp.org ranks it 7 places above merit 14 Broken Link Checker 500K+ · 3.8★ (605) wp.org #11 wp.org ranks it 3 places above merit 15 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #18 ↑4 wp.org ranks it 3 places below merit 16 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4,699) wp.org #23 wp.org ranks it 7 places below merit 17 JetBackup – Backup, Restore & Migrate 200K+ · 4.5★ (1,056) wp.org #21 ↓1 wp.org ranks it 4 places below merit 18 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #16 wp.org ranks it 2 places above merit 19 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #22 ↓5 wp.org ranks it 3 places below merit 20 File Manager Pro – Filester 100K+ · 4.9★ (155) wp.org #20 21 Enable Media Replace 600K+ · 4.4★ (302) wp.org #19 ↑5 wp.org ranks it 2 places above merit 22 Plugin Notes Plus 9K+ · 5.0★ (62) wp.org #24 ↓5 wp.org ranks it 2 places below merit 23 WZ Followed Posts – Display what visitors are reading 300+ · 3.0★ (2) wp.org #1 wp.org ranks it 22 places above merit 24 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #14 ↓2 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.