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wp.org search vs our merit ranking: “woocommerce purchased products”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce purchased products”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Shipping shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 70K+ installs carry it up the search order; its 2.0★ average from 18 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FooGallery Photo Gallery : Image, Video & Masonry Galleries places #7 on merit, 4.8★ from 997 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,834) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #2 3 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #5 ↑2 wp.org ranks it 2 places below merit 4 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #6 ↑3 wp.org ranks it 2 places below merit 5 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (627) wp.org #12 ↑4 wp.org ranks it 7 places below merit 6 Purchased Items Column for WooCommerce Orders 700+ · 5.0★ (9) wp.org #4 ↑1 wp.org ranks it 2 places above merit 7 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (997) wp.org #23 wp.org ranks it 16 places below merit 8 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #3 wp.org ranks it 5 places above merit 9 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #16 ↑1 wp.org ranks it 7 places below merit 10 Maximum Products per User for WooCommerce 1K+ · 4.6★ (42) wp.org #11 ↑1 wp.org ranks it 1 place below merit 11 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (251) wp.org #22 wp.org ranks it 11 places below merit 12 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #7 ↑1 wp.org ranks it 5 places above merit 13 Min Max Quantities – Set Minimum/Maximum Quantity & Price Limits with Step Control for WooCommerce 10K+ · 4.8★ (60) wp.org #19 ↑2 wp.org ranks it 6 places below merit 14 Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #21 ↑3 wp.org ranks it 7 places below merit 15 Brevo for WooCommerce 30K+ · 3.5★ (58) wp.org #13 wp.org ranks it 2 places above merit 16 Min Max Step Quantity Limits Manager for WooCommerce 3K+ · 4.9★ (51) wp.org #24 wp.org ranks it 8 places below merit 17 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #17 ↑3 18 WCPOS – Point of Sale (POS) plugin for WooCommerce 5K+ · 3.7★ (84) wp.org #20 wp.org ranks it 2 places below merit 19 Payment Methods by Product & Country for WooCommerce 5K+ · 4.2★ (18) wp.org #14 ↑4 wp.org ranks it 5 places above merit 20 Product Expiry for WooCommerce 1K+ · 4.5★ (13) wp.org #15 ↑4 wp.org ranks it 5 places above merit 21 Recently Purchased Products For Woo 60+ · 4.0★ (4) wp.org #8 ↑2 wp.org ranks it 13 places above merit 22 Recently Viewed Products for WooCommerce – Carousel, Widget, Block & Email 1K+ · 4.7★ (3) wp.org #10 ↑1 wp.org ranks it 12 places above merit 23 WooCommerce Shipping 70K+ · 2.0★ (18) wp.org #9 ↓5 wp.org ranks it 14 places above merit 24 QODE Wishlist for WooCommerce 10K+ · 5.0★ (2) wp.org #18 ↑4 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.