Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “wp business hours plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp business hours plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Five Star Business Profile and Schema shows at wp.org #10 but places #17 on merit, a gap of 7 places. Its 7K+ installs carry it up the search order; its 4.8★ average from 52 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #11 on merit, 4.6★ from 698 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #1 ↑1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #2 ↓1 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,677) wp.org #4 wp.org ranks it 1 place below merit 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #5 wp.org ranks it 1 place below merit 5 Business Hours Indicator 7K+ · 4.9★ (60) wp.org #3 ↑8 wp.org ranks it 2 places above merit 6 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #6 7 WP Store Locator 40K+ · 4.8★ (312) wp.org #7 8 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #8 ↑2 9 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #11 ↓3 wp.org ranks it 2 places below merit 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #12 ↑6 wp.org ranks it 2 places below merit 11 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #15 ↑7 wp.org ranks it 4 places below merit 12 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #16 ↓2 wp.org ranks it 4 places below merit 13 WP Chat App 100K+ · 4.9★ (222) wp.org #13 ↓1 14 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #14 ↑3 15 We’re Open! 5K+ · 5.0★ (45) wp.org #9 wp.org ranks it 6 places above merit 16 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #18 ↓2 wp.org ranks it 2 places below merit 17 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #10 ↑3 wp.org ranks it 7 places above merit 18 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #17 ↑3 wp.org ranks it 1 place above merit 19 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #23 wp.org ranks it 4 places below merit 20 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #20 ↓5 21 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #22 ↓1 wp.org ranks it 1 place below merit 22 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #19 wp.org ranks it 3 places above merit 23 Business Essentials for Contact Form 7 7K+ · 3.3★ (10) wp.org #24 wp.org ranks it 1 place below merit 24 Business Hours & Holiday Schedule Manager 100+ · 4.0★ (1) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.