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wp.org search vs our merit ranking: “wp integrations”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp integrations”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Consent API shows at wp.org #18 but places #24 on merit, a gap of 6 places. Its 300K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,213) wp.org #1 2 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,232) wp.org #2 ↑2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,718) wp.org #3 ↑2 4 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,677) wp.org #4 ↓1 5 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #5 ↑1 6 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #6 ↑1 7 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #7 ↑1 8 WP Activity Log 300K+ · 4.7★ (490) wp.org #8 ↑2 9 WP Store Locator 40K+ · 4.8★ (312) wp.org #9 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #10 11 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #11 ↑1 12 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #14 ↓3 wp.org ranks it 2 places below merit 13 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #16 wp.org ranks it 3 places below merit 14 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #12 ↑1 wp.org ranks it 2 places above merit 15 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #15 16 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #17 ↓3 wp.org ranks it 1 place below merit 17 WP Umbrella: Security Backup Restore & Monitoring 90K+ · 4.8★ (81) wp.org #13 ↑2 wp.org ranks it 4 places above merit 18 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #19 wp.org ranks it 1 place below merit 19 WP-Members Membership Plugin 50K+ · 4.6★ (272) wp.org #24 wp.org ranks it 5 places below merit 20 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #23 ↓5 wp.org ranks it 3 places below merit 21 Parsi Date | بسته فارسی ساز وردپرس و ووکامرس پارسی دیت 100K+ · 4.6★ (131) wp.org #20 wp.org ranks it 1 place above merit 22 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #22 23 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (251) wp.org #21 wp.org ranks it 2 places above merit 24 WP Consent API 300K+ · 5.0★ (2) wp.org #18 ↑6 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.