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wp.org search vs our merit ranking: “wp new tab”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp new tab”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Side Tab shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 10K+ installs carry it up the search order; its 4.8★ average from 22 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Content Copy Protection & No Right Click places #10 on merit, 4.8★ from 1139 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #3 4 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #4 5 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #6 1 too low 6 WP Super Cache 1M+ · 4.3★ (1346) wp.org #5 1 too high 7 WP Store Locator 40K+ · 4.8★ (312) wp.org #9 2 too low 8 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #8 9 External Links in New Window / New Tab 30K+ · 4.5★ (77) wp.org #7 2 too high 10 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #15 5 too low 11 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #10 1 too high 12 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #11 1 too high 13 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #16 3 too low 14 WP Crontrol 300K+ · 4.4★ (167) wp.org #12 2 too high 15 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #23 8 too low 16 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #19 3 too low 17 Custom Product Tabs for WooCommerce & WordPress Tabs Builder – Smart Tabs 10K+ · 4.9★ (134) wp.org #17 18 New User Approve 20K+ · 4.3★ (131) wp.org #14 4 too high 19 WP Mail Logging 300K+ · 4.7★ (375) wp.org #21 2 too low 20 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #20 21 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #22 1 too low 22 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #18 4 too high 23 Simple Side Tab 10K+ · 4.8★ (22) wp.org #13 10 too high 24 WP Job Manager 70K+ · 4.4★ (237) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.